The Gulp! range of products have been developed exclusively by Berkley

50,000 taste tests. 1,000 scent and flavour combinations. 20 years of continuous research and development into fish feeding stimulants. There’s a reason Gulp! has not only the ultimate bite-triggering taste but the most-dispersive scent of any soft bait. It’s science. And for you, the angler, it’s an unfair advantage to catch more fish.

All about the Scent: Inside the Success of Scented Soft Plastics

Berkley Gulp! Alive! Recharge Scent

The Gulp! range of products have been developed exclusively by Berkley

The Gulp! range of products have been developed exclusively by Berkley

The Gulp! range of products have been developed exclusively by Berkley

GULP Slime Lure Scent - Introductory Offer - Only $19.95 -Ray

BERKLEY GULP JERKSHAD LURE 7 INCH

BERKLEY GULP JERKSHAD LURE 9 INCH

The Gulp! range of products have been developed exclusively by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the

Berkley Gulp! Jumbo Leech, 5-in, 6-pk

BERKLEY FLEX Soft Plastic Lure RIB SHAD 9cm

8 New Berkley Soft Plastics

Berkley Powerbait Chigger Craws, Soft Plastic

Berkley - PowerBait Pro Twitchtail 3 - BLACK ICE, Soft Plastic, Jerk Bait, Fishing Lure

Soft Plastic Fishing Tackle Shop Blog – All About Fishing & Outdoors