Wendy's Dynamic Pricing Backlash: Get a Free Whopper at Burger King

Wendy’s found itself in hot water this week, and Burger King is capitalizing on it. Earlier this month, Wendy’s CEO Kirk Tanner said in an earnings call the company plans to test out digital menu boards with “dynamic pricing.” The remarks made their way around the internet this week and faced some serious backlash. When

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Burger King offers Whopper deal after Wendy's 'dynamic-pricing

Burger King offers Whopper deal after Wendy's 'dynamic-pricing

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