Not on the High Street extends its brand offline as it celebrates 10 years in business - The Branding Journal

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Not on the high street is celebrating being online for 10 years, by going offline with their pop up stores. Let's see what their strategy is.
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. To help them celebrate being online for 10 years, they’re now going offline and hitting the shops, with their pop up stores – extending their brand for a one off celebration, or…