Berkley Hard Bait & Fishing Lures - Pure Fishing

$ 12.50

4.8 (131) In stock

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Purple Tiger Flicker Shad

Berkley Choppo - Pure Fishing

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the

Berkley Drift Walker Saltwater

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with

Berkley PowerBait® CullShad

Berkley Gift Guide - Pure Fishing

Introducing Berkley Scent to Hard Baits with the Berkley Scented Flicker Shad

Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

Berkley Hard Bait & Fishing Lures - Pure Fishing

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits - On The Water

Berkley 4.75 Blue Slime Deep Hit Stick

Berkley's SlobberKnocker Bladed Jigs are built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features a durable dowel-eliminating blade break off.

Berkley SlobberKnocker Bladed Jig Green Pumpkin / 3/8 oz

The Berkley Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. Its coffin-shaped bill allows maximum darting action and side flash with limited rod movement.

Berkley Juke Saltwater Crankbait

Flicker Minnow Hard Bait Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker.

Berkley Flicker Minnow - Black Silver