Anheuser-Busch Announces First-Ever Flavor Innovation for Busch Beer with Busch Light Apple Line Extension

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Anheuser-Busch has announced that its Busch Beer line will debut its first-ever flavor innovation with Busch Light Apple. This light lager with natural apple flavors will be available for a limited time across select states in the U.S. Full details are below. NEW YORK — Today, Busch Beer marked a historic day in its 65-year history with the launch of Busch Light Apple, the first-ever flavor innovation for Busch Light. Busch Light Apple is a new light lager made with natural apple flavors available now in select states across the country for a limited time. The beer brewed for the Great Outdoors, Busch has innovated throughout its history—including the launch of Busch Light in 1989—but rarely through the introduction of new flavors, making the release of Busch Light Apple a truly landmark moment. Busch Light is the fastest-growing brand in the value segment and one of the fastest-growing brands within all of beer in 2020*, with sales increasing significantly in the first half of the year. Now, the release of Busch Light Apple adds a true flavor innovation to the brand portfolio that will transport all who drink it to the place Busch fans love most—the great outdoors—and give them the opportunity to share on social media in ways they never could before.